Tips on How to Sell More
Start early!Include T-shirt ordering info on the entry form including your online entry.
Order merchandise weeks ahead and sell or give it to your committee and club members.
Make sure lots of volunteer event organizers wear JO shirts and hats. It's good advertising!
Setting up
Visibility of sales booth/table is important.
A spiffy sign listing items/sizes/prices will streamline and boost sales.
Display T-shirts, hats, etc, and prices.
Host club parents make great salespersons.
Making it easy
Combine Registration and Merchandise tables.
Ask sailors registering if they want to purchase T-shirt or other merchandise. At events where shirts aren’t given to competitors, many will buy one.
Make it easy to write one check – event fee + merchandise.
Best of times
Good sales at registration plus before and after racing throughout the event.
Great sales at awards ceremony (and banquet), where parents are there to pick up their sailors.